Showing posts with label Masonry. Show all posts
Showing posts with label Masonry. Show all posts

Friday, April 8, 2011

Your Local Business Listing On Page One Of Google - Part 2

Last time we talked about creating a local listing in Google, and then listing your website in free online directories in order to push that local listing up through the rankings. We'd like to take a moment to review this concept, re-iterate its value and importance, and refute some common misconceptions about this practice.

Let's start with the things we'd like to refute. Good backlinks (from places like reputable directories) will NOT hurt your website ranking. Having someone put thousands of links on websites that have nothing to do with your website may hurt you, but listing your business with places like Yelp and MerchantCircle is not going to cause your website any harm. In fact, it will help more than you might expect. The links that you can get from good online directories, and directories that are directly related to your business are great for your website ranking. Every business should have one of their employees take a day or two and create listings in at least 20 or 30 online directories.

Now, the review of the the topics we covered in the last post: It is possible to have your local business listing appear on the first page of Google. You need three things: A Google local business listing, a healthy website (more on that later,) and good backlinks to your website. (We've provided a good list of online directories in the previous post.) If you create this local listing, and you have other listings that substantiate it linking to your website, your local listing will move up through the rankings, and eventually appear near the top of search results.

We should add that the same process can be done with Yahoo and Bing. Both Yahoo and Bing have a "local business center" of some kind (Yahoo is: http://listings.local.yahoo.com/, and Bing is: https://ssl.bing.com/listings/ListingCenter.aspx)

Why does this work? Why does listing your business in online directories boost your website ranking, and therefore your local business listing rank? It's because search engines place quite a bit of emphasis on the number of quality backlinks to your site. If you have a healthy website (full of original content,) and your website has a large number of quality backlinks, your website ranking will be substantially increased. If your website ranking goes up, the ranking of your local business listing goes up. However, the local business listing has a special advantage. It is competing only with other local listings. The competition for that top slot in the local listings is significantly less than the competition for the first spot in the regular organic listings.

So, put in the local listings, and go list your business in the online directories that we gave you in the previous post. It works! If you don't believe us, Google the following terms:

Stone Mason Los Angeles
Hardscape Los Angeles
Masonry Los Angeles
Brick Contractor Los Angeles
Stone Contractor Los Angeles
Masonry Contractor Beverly Hills
Masonry Contractor Santa Monica
Masonry Contractor Calabasas
Masonry Contractor Hidden Hills
Masonry Contractor Pacific Palisades
Masonry Contractor Malibu
Barbecue Contractor Los Angeles
Structural Concrete Los Angeles

Next time, we'll examine this process a bit further, and take a look at how to create a website that is viewed favorably by search engines.

www.mikepearsonconstruction.com
www.seoinlosangeles.org

Thursday, December 30, 2010

Structural Technologies - Green Building

Article by: Alan Bernstein AIA, ASLA, LEED AP

October 1, 2009



Jonathan Wirthlin, Structural Engineer, AIA Member, Structural Engineering Association of Southern California Sustainable Design Committee, and LEED AP with Coffman Engineers did an outstanding job presenting at the AIA COTE Committee Meeting of September 3, 2009, on how structural engineers can make a project green.



Wirthlin focused on commercial buildings. The Engineers role creates a substantial cost impact on all projects and there are very few LEED points associated with structural engineering. By savings on materials, additional engineering calculations and changes to the building code, the engineering for buildings can become greener. Wirthlin promotes the Green Globes approach rather then the LEEDS, because it is more comprehensive in its approach.


Greener Concrete

Currently a lot of concrete products that are not “green” still have some fly ash content in them. By increasing the fly ash content to 20 to 70% of the cement mixture we are reducing the amount of fly ash that goes to landfills. Fly ash is a byproduct of burning coal for energy, it use to be sent up into the sky before environmental regulations finally stopped or reduced the fly ash into the atmosphere. As a result there is a lot of fly ash in the chimneys coal fire plants. (The best way to reduce fly ash is to reduce coal fire plants.) If a 50% fly ash mixture where used widely, it would reduce the world’s CO2 production by 4% (that is big).



By adding fly ash to the concrete mix we are creating a concrete that works differently than regular concrete, it does not make it worse, and it is less expensive than cement. It takes longer to set and dry- so the engineer needs to create a time line for the “working strength” of the concrete so the job can continue while the concrete is still curing. It takes less water, requires different admixtures, and can have more shrinkage cracks.


Material Reduction

By using fewer materials we can reduce the environmental impact. But there will be more labor involved in carefully calculating each beam individually, as opposed to the current standard of consistent and repetitive beam sizes. This could also reduce the quantity of bolts, welds, reduce shear wall length, and change stud spacing to 24 or 32” on center.



By use of a higher strength concrete, material can be reduced by thinner slabs, shorter and thinner shear walls, reduce deflection, and ultimately building weight.



Using high strength steel is not very practical. Standard steel shapes usually use standard steel strengths. It would be better to reduce the steel weight by increasing the depth of the beams for less deflection and widths of the posts for more efficient strengths.



Less material can reduce construction cost. There will be a learning curve for labor to be more attentive to small and frequent detail changes. More detailed plans will require more construction management and coordination. Wood projects or advance framing techniques will probably benefit the most from these changes. Concrete would benefit the least.


Advanced Systems

Advanced systems like energy dissipaters, system isolators, buckling restrained braced frames and steel plate shear walls can reduce materials and effects of earthquake damage on buildings. These systems require additional engineering and cost.



To justify these costs we need to consider the Life Cycle the building? How long is the building to last? Would it be better to spend more on materials and have a longer building life? Can the building adapt to other uses? And what will be the impact on the building when the earthquake hits – tear it down or replace some isolators?


Green Aspects of Structural Materials

Current LEED credits for engineering are gained in these areas:

Fly ash counts as pre-consumer recycled content, MR4.

Significant use of fly ash has been awarded Innovation in Design credit, ID1.

Crushing existing concrete for aggregate counts as post consumer recycled content credit, MR4.

Using special aggregates, pozzolans and add mixtures can help achieve Innovation in Design credit, ID1.

Showing the extended life of the building may also help achieve Innovation in Design credit, ID1.

LEED does not look at the life cycle, flexibility or reuse of a building.



Recycled wood can go into particleboard, mulch, fuel and firewood. Larger members can be reused, but smaller members like 2x4s will split apart when nailed. Windows and doors can be recovered and reused. Wood is easily deconstructed and reused in some manner. Wood is the greenest building material. Trees store carbon. Wood comes from a “rapidly” renewable resource. The creation of lumber uses relatively low amounts of energy sometimes their own sawdust (biofuel) creates the energy to mill the timber.



Steel is the most recycled material in the world. Over 80% of the steel comes from recycled product. Reusing steel beams is fully practical. Steel can be constructed with deconstruction in mind by using less weld and more bolts. Avoid unusual or custom shapes that are more difficult to reuse. Steel is the strongest per volume building material used. Steel manufacturing has been dramatically cleaned up, most hazardous waste associated with manufacturing is being recovered and used beneficially. Steel is produced more efficiently yet still takes a lot of energy to melt.



Concrete can be reused as base material, gravel, aggregate for new concrete, and the steel can be recycled. Concrete slabs and walls cannot be recycled for structural use. Concrete has the largest carbon footprint. The production and pouring of one ton of concrete creates 1.25 tons of CO2 and significant heat. One 90-pound bag of cement creates 22291 cubic feet of CO2 (a volume equivalent to 28 cubic feet).



Using an existing building can be greener then building a new green building. When we consider all the waste from demolition, existing embodied energy in materials, labor, transportation and time in an existing building we can save more energy through reuse.

Reusing a building has social, economic and cultural impacts. Adding life, strength and safety to an old building often has less impact on the environment. Building design and structural systems should allow for easy reconfigurations and different uses. The envelope or curtain wall system should be removable to allow future renovated or modernized exterior. Simple building shapes would save in renovation costs.



Again special thanks to Jonathan Wirthlin of Coffman Engineers for his presentation.

Thanks to Jonathan Vogel, President of Spectra Contract Flooring for hosting our meeting and providing food. We are always looking for new attendees, please contact Blaire Seibert, AIA, LEED AP, Verde Concepts via email blair@verdearchitects.com for the date and time of our next meeting. Looking forward to seeing you there.



Reminder, The Greenbuild 2009 International Conference and Expo will be held in Phoenix Arizona, November 11 –13. This is a great conference and an incredible number of exhibits about all things green. It attracts a mix of people from all aspects of the construction industry and related fields. Visit www.usgbc.org for further information.





Alan Bernstein is a licensed Architect, licensed Landscape Architect, U.S. Green Building Accredited Professional (LEED, AP) and Certified Green Building Advisor. For questions or comments contact Alan Bernstein at (818-707-9215) or email at alan@abarchitects.com



http://www.concretecontractorlosangeles.wordpress.com



http://www.mikepearsonconstruction.com


Mike Pearson Masonry Contractor Los Angeles

Monday, October 25, 2010

Rethink Recycle Rebuild

Rethink Recycle Rebuild
Article by: Alan Bernstein AIA, ASLA, LEED AP
September 1, 2009



“A house is just a place to keep your stuff while you go out and get more stuff”
George Carlin, “A Place for your Stuff”, Braindroppings, 1977

During World War II we created an industrial and manufacturing machine. The machine after the war needed to continue to feed and support the growing population. These industries changed from wartime to peacetime. Air bombers became passenger planes, nitrogen bombs became fertilizer and tanks became tractors. Designers of the war machines became industrial designers.

In the 1950’s designers developed the idea of planned and perceived obsolescence. This would keep the industrial machine operating producing goods. The machine is still running, it has expanded to Japan, India, China and elsewhere. Every year there is a new faster and neater cell phone we have got to have!

Annie Leonard, in the “Story of Stuff” processes simply moves along these stages: “extraction to production to distribution to consumption to disposal. All together, it’s called the materials economy.” It is a linear process and we are running out of materials very quickly. “We live on a finite planet and you can not run a linear system on a finite planet indefinitely”. Paul Hawkin, Armory Lovins and Hunter Lovins say “In the past three decades, one-third of the planet’s resources, its ‘natural wealth’, has been consumed.”

Mining for iron ore, drilling for oil and harvesting trees that destroy large tracks of land. Transporting materials all over the world leaves a trail of pollution and smoke. Processing the raw materials dumps waste products in rivers and dumpsites. Manufacturing creates all sorts of toxic chemical waste and products that are indefinitely in the web of life such as dioxin and DDT.

Labor paid at minimum wage receive no health insurance or any other benefits to support their family or later years in life when they are sick from the toxic work or manufacturing in poor conditions destroys eyesight and health.

Big box stores then sell the product for a very low amount like $5.00 for a portable radio or CD player at Radio Shack. Do you ever ask how can they make that product so cheaply? The cost is being deferred in planet health and resources. We look at these products as low cost one time consumption products. When they are done we throw them away and add more to the garbage dumps. Someday soon I think we will start mining the dumps.

“To waste, to destroy our natural resources, to skin and exhaust the land instead of using it so as to increase its usefulness, will result in undermining in the days of our children the very prosperity which we ought by right to hand down to them amplified and developed.”

Theodore Roosevelt, Seventh Annual Message, December 3, 1907

In “Cradle to Cradle: Remaking the way we make things”, by Architect William McDonough and colleague German chemist Michael Braungart, there is a call to transform industry to a more ecological design. Carpet manufacturing has a huge impact on our garbage dumps and toxic waste. Interface Carpet has rethought the life process of carpet tiles. At the end of the tile’s use they can be easily pulled apart rubber backing from fabric and made into new tiles. McDonough and Braungart call for a process to rethink this and make carpet so it can be recycled and made into a new carpet and given life again. Companies like Interface Carpet, Steel Case and Herman Miller are changing the way we think about manufacturing so less ends up in the trash and has less toxic materials.

The authors “insist on the rights of humanity and nature to co-exist in a healthy, supportive, diverse, and sustainable condition”. And that humans can live beneficially with the environment.


Alan Bernstein is a licensed Architect, licensed Landscape Architect, U.S. Green Building Accredited Professional (LEED, AP) and Certified Green Building Advisor. For questions or comments contact Alan Bernstein at (818-707-9215) or email at alan@abarchitects.com

www.mikepearsonconstruction.com

Monday, April 19, 2010

Green Construction - Earning a Repuatation for Building Green


The market makes many demands of the construction industry. We are judged not only by the price and quality of our services, but by social and environmental factors as well. Construction and design firms in California are at the center of the drive to think, design, and build in a way that is environmentally responsible. It is increasingly important to our customers that we are "green." Firms that can legitimately make this claim will undoubtedly gain more market share, strengthen their reputation, and gain the loyalty of their consumer base.

But what does this really mean, to be "green?" What are the measurable factors we can point to in order to establish in a truly legitimate way that we are one of the companies that is responding to this call to design and build in an eco-friendly way? What are the specific things that we can do to establish a real reputation for being a "green" company?

Any company wanting to gain a reputation for "Green" building will want to become aware of the following two organizations: The U.S. Green Building Council, and The Green Building Certification Institute.

Many of us already have various levels of awareness about these organizations, and some of us are members of USGBC. (
California has over 5000 members, comprised of architects, contractors, and manufacturers.) For those of us who don't really know about these two organizations and what they do, here are the basics:

The U.S. Green Building Council is a non-profit organization based in
Washington, DC that provides education to individuals in the construction industry. In addition to providing education, the U.S. Green Building Council has created a comprehensive program for rating the design, construction, and operation of green buildings.

The Green Building Certification Institute is an organization that administers project certification for commercial and institutional buildings and tenant spaces under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED®) Green Building Rating Systems™ addressing new construction and ongoing operations. The Green Building Certification Institute also administers the exams required for an individual to receive various levels of LEED® certification. (The study materials for the exams are available through various third party providers which have been pre-approved by GBCI.)

The websites for these two organizations are here:

USGBC
GBCI

Anyone in the construction industry can easily become a member of USGBC. There is an annual fee, based on your company's revenue. This entitles you to claim that you are a member, and gives you the option to display their logo on your website and in your publications. They also offer discounts on various products and services for their members. Of course, simply becoming a member does not require or indicate any action beyond membership.

If one wants to make a serious effort towards education, GBCI offers courses and accreditations. Individuals recognized for their knowledge of the LEED rating system are permitted to use the LEED Accredited Professional (AP) acronym after their name, indicating they have passed the accreditation exam given by the USGBC. Many professionals in our field have this certification.

Lastly, you may submit your project to the certification process that the GBCI oversees. This requires that the project be designed and built within the guidelines established by USGBC, and judged by GBCI. While the standards are complex and require a great deal of investigation and education, the general process is fairly simple.

The rating system and details are on the USGBC website, but I have included a link to a PDF file here:

LEED Green Building Rating System (PDF)

Once you have familiarized yourself with the rating system and guidelines provided by USGBC, you can then register your project with GBCI. The GBCI will then rate the project based on the parameters outlined in the rating system. Once the project has been officially deemed LEED certified, you are entitled to the following:

  • A formal certificate of recognition
  • Information on how to order plaque and certificates, photo submissions, and marketing
  • Inclusion in an online directory of registered and certified projects
  • Inclusion in the US Department of Energy High Performance Buildings Database

What this means is that by perusing and completing the education and/or certification provided by The Green Building Certification Institute, you can claim in a clear and thoroughly substantiated way that you are an active participant in the push to create environmentally sound, sustainable, and energy efficient structures. You can call attention to your accreditation and certification in all of your marketing efforts, and represent yourself as an active and cognizant participant in the green building movement.

We certainly welcome your feedback on the topics discussed above, and we especially welcome any additional insights, tips, or information from anybody that has additional first hand experience navigating the waters of this newly emerging field. It is our hope that we can expand and share our knowledge of topics such as these by sharing our experience with each other. Please feel free to forward this article to anyone who may find the information interesting or useful.



Come visit us here:


Mike Pearson Construction, Inc.